Building Clarity & Confidence for Pelvy’s Pelvic Health Platform
Turning real experiences into simple patient and clinician journeys, so onboarding feels personal, education lands, and care plans stick. The result is higher activation, better self-management, and smoother handovers.
"Working with Matt and the team at Growth For Purpose has been a game changer. Their strategic thinking, attention to detail, and deep understanding of the psychology behind product design helped us bring clarity and structure to a complex project.
They didn’t just deliver beautiful, thoughtful UX — they brought insight, energy, and a clear path to growth. Matt’s depth of knowledge and the team’s collaborative style made the whole process feel seamless.
Highly recommend for any product team serious about impact."
-Amelia Godfrey, Founder
Pelvy
Client
Year
2025
Background
Pelvy is a pelvic health platform helping people get clear guidance and clinicians deliver confident care. As they grew, Pelvy needed a way to meet very different needs on a sensitive topic, so the right guidance shows up at the right moment in clinic and at home.
Key Goals
- Help people recognise themselves quickly and choose the right starting path
- Lift activation for assessments, education and home exercises
- Give clinicians a simple way to match guidance and follow up
- Create a shared language across product, content and care teams
Our Role
Growth For Purpose partnered with Pelvy to define needs-based profiles across patients and clinicians, then turn those insights into practical journeys. We clarified motivations, barriers and preferred language, designed onboarding and education flows that feel safe and personal, and built decision guides so clinicians can select the right path and hand over care smoothly.
Results
A clear, scalable framework that makes pelvic health simpler to navigate. People start with confidence, stick with their plans, and know what to do next. Clinicians hand over care cleanly, with consistent messages in app, in clinic and at home.
ARCHETYPES
Clearer Paths for Pelvic Health
We mapped Pelvy’s key user groups across patients and clinicians, then turned their needs and goals into simple paths that guide the next best step. Each profile captures cues like symptoms, barriers, and preferred language, so product can route onboarding and education, and clinicians can hand over care with clarity. The result is faster activation, better follow through, and a more confident experience from first tap to follow-up.
Ready to Grow?
Get in touch to book in a call, and make sure to check out our case studies showcasing some of our recent impact!